(DIFFICULTY LEVEL: EASY) Google recently revealed their top 3 SEO (search engine optimization) ranking factors, with Links and Content at the top and the new RankBrain bringing up the rear. However, Google looks at literally hundreds of signals, or factors, to determine page ranking so we need to think holistically when implementing SEO on your website. Below is a chart highlighting many of the most important ranking signals that should be taken into consideration when develo

You may remember my article regarding my client, Kyle Laroque, of We Stripe Parking Lots Inc. a Vancouver based company asphalt painting company, and the logo/business card identity design I created for him (if not, you can read about it here; LINK). As part of his identity package, Kyle also needed a website (www.westripe.ca) created from scratch. This article will outline how I developed his website in two phases while he simultaneously developed his business. Because Kyle'

(DIFFICULTY LEVEL: MEDIUM) One of the best ways to attract new customers for your blog, service or product is to offer something that they want - for FREE. There are any number of ways to attract their attention, such as by offering an informative whitepaper, list or something more valuable and directly connected with your business, but in this case I'm referring to a contest for a free product or service you offer. Both large and small businesses offer loss leader products

(DIFFICULTY LEVEL: EASY) Wix is a hugely popular platform for building websites and one of its best qualities are the wonderfully designed user friendly interfaces, which allow you to easily and quickly build a website of almost any description. There are a number of apps in the Wix market that will create great testimonials, including text, photo and even customer input. If you need that kind of automation, then the best solution is to pay for an app, however, if you just ne

(DIFFICULTY LEVEL: MEDIUM) There is a lot of work involved with building a new business, everything from the nuts 'n bolts of registering your company, building workflows, databases, forms, templates to the higher level strategy and tactics. As a small Vancouver based design agency, PalbergWERX Creative Direction, consisting of just myself and on-call supply partners it can take up a huge amount of time, but, when all the fun stuff is close to complete, it is vital to begin d