

Logo design for Greater Vancouver drywall firm
Nolan Frehlick and Brandon Gray of DBG Drywall Inc. approached my design agency, PalbergWERX Creative Direction, to create a fresh identity and website for the Vancouver based drywall business. They were referred to me by We Stripe Parking Lots, for whom I also created a new identity and website - read more about We Stripe (source: PalbergWERX Creative Direction) After my initial discovery meeting with Nolan it's time to do some more research into the drywall industry as well


YouTube cooking channel logo and identity design
I was so excited when my wife Karen told me over our morning coffee, that she wanted to start a YouTube cooking channel - La Cocina de Karen - and wanted my help to build an identity for her. Her channel would be a Spanish language cooking program in which she creates recipies from scratch as well as share stories and anecdotes about Ecuador, her country of origin. I love ethnic food and often binge-watch cooking programs when the personality of the show's host is quirky, fun


Logo and business card re-design for a Residential/Commercial construction company
When meeting with a new client it's important to have a clear overview of their company function as well as how they view their own business brand. Ideally, I'd really like to understand how the clients existing customers, staff and partners view the brand, which may be at odds or come as a surprise to the owner. I accomplish this via distributed questionnaires and discussions with staff and clients. Jonathan Kerridge of Vancouver based Lido Properties Ltd approached my desig


Logo/brand design for the tough construction sector
PalbergWERX Creative Direction got a call from a young entrepreneur about to hard launch his business in asphalt painting. He was looking for a Vancouver design agency to build his logo and he found me online and liked the way I differentiated myself from the competition. He had been in the construction sector for a number of years and, as you might imagine, he was direct and to the point. He asked, 'Why do you offer service X for this dollar amount, I called a number of Vanc


Design before the desktop computer
My name is Richard and I'm the principal of PalbergWERX Creative Direction, a Vancouver based design agency. I started my career as a darkroom technician and production artist in 1988, just a few years before the desktop computer revolutionized the publishing industry and how graphic designers and the production staff took publications to print. Since the early 1970's, the computer was heavily involved in publishing, but the process was very limited. Initially, typesetters wo

Television series script proposal cover and process
PalbergWERX Creative Direction is a new Vancouver based design agency and I was commisioned to design the packaging for a television series proposal for the Canadian Broadcasting Corporation (CBC). The original concept was created by my client from a multi-part graphic novel of which the first episode was already in print. However, this proposal was for a live-action tv series and as such had to reflect the medium and could not use a comic illustrated styled design. With thes