Nolan Frehlick and Brandon Gray of DBG Drywall Inc. approached my design agency, PalbergWERX Creative Direction, to create a fresh identity and website for the Vancouver based drywall business. They were referred to me by We Stripe Parking Lots, for whom I also created a new identity and website - read more about We Stripe (source: PalbergWERX Creative Direction) After my initial discovery meeting with Nolan it's time to do some more research into the drywall industry as well

I was approached by Amanda Hall, the President and owner of Nu Body Equipment and Sales Ltd., a laser manufacturer in the beauty industry to provide a proposal for a company rebrand. Nu Body had been successful in the entry level market and her typical client was a small spa interested in adding a laser treatment machine to their business or a home-based spa just starting out. Amanda's goal was to position her company's perceived value higher than it currently was. To get a c

I was so excited when my wife Karen told me over our morning coffee, that she wanted to start a YouTube cooking channel - La Cocina de Karen - and wanted my help to build an identity for her. Her channel would be a Spanish language cooking program in which she creates recipies from scratch as well as share stories and anecdotes about Ecuador, her country of origin. I love ethnic food and often binge-watch cooking programs when the personality of the show's host is quirky, fun

When meeting with a new client it's important to have a clear overview of their company function as well as how they view their own business brand. Ideally, I'd really like to understand how the clients existing customers, staff and partners view the brand, which may be at odds or come as a surprise to the owner. I accomplish this via distributed questionnaires and discussions with staff and clients. Jonathan Kerridge of Vancouver based Lido Properties Ltd approached my desig

PalbergWERX Creative Direction got a call from a young entrepreneur about to hard launch his business in asphalt painting. He was looking for a Vancouver design agency to build his logo and he found me online and liked the way I differentiated myself from the competition. He had been in the construction sector for a number of years and, as you might imagine, he was direct and to the point. He asked, 'Why do you offer service X for this dollar amount, I called a number of Vanc