Although creative services is my primary focus at PalbergWERX, I can't ignore the powerful reach of Social Media channels and here are my 2018 Social Media tips for business small or large. 1. Stay focused on your businesses voice and the types of conversations you want to have with your customers. Ok, I confess, I'm guilty of doing this all the time with PalbergWERX. Small businesses will often use business accounts as personal accounts, posting comments on politics, events
We've all heard the phrase “content is king”. Marketing teams have been touting this for years and they are right to do so - but you'd like to know what type of content? Blogs are great at providing rich information for people who are looking to find the in-depth answers to their questions, but if there's a choice between reading a blog or watching a video - video always wins. A Digital Diode reports states that 60% of website visitors will watch a video before reading any te
I was approached by Amanda Hall, the President and owner of Nu Body Equipment and Sales Ltd., a laser manufacturer in the beauty industry to provide a proposal for a company rebrand. Nu Body had been successful in the entry level market and her typical client was a small spa interested in adding a laser treatment machine to their business or a home-based spa just starting out. Amanda's goal was to position her company's perceived value higher than it currently was. To get a c
You may remember my article regarding my client, Kyle Laroque, of We Stripe Parking Lots Inc. a Vancouver based company asphalt painting company, and the logo/business card identity design I created for him (if not, you can read about it here; LINK). As part of his identity package, Kyle also needed a website (www.westripe.ca) created from scratch. This article will outline how I developed his website in two phases while he simultaneously developed his business. Because Kyle'
Succeeding in business today is tough and the competition often fierce. Your image, your brand and your vision should set you apart from the others. It's how leaders such as Steve Jobs & Oprah Winfrey reached the pinnacle of their success. They knew the importance of getting their message across a wide range of mediums and extensively used the power of video in leveraging both their brand and business. To succeed in todays competitive landscape you'll need to reach - both wid
It's official, as month-after-month, 2015 proves that mobile has risen to become the leading digital platform and overtaken desktop traffic - and video dominates that growth (Source: comScore). The total number of mobile subscriptions in Q1 2015 was around 7.2 billion and Smartphone subscriptions are set to more than double by 2020. By that time, 70 percent of the world ́s population will have a smartphone and Ericsson's report forecast indicates that there will be more than
Ok, ok, we get it - video is huge and we get it that mobile has risen to become the leading digital platform and overtaken desktop traffic with video dominating that growth - so, here are eight ideas you should consider for your businesses video marketing plan this year (with lots of example videos). 1. Show off your products Use video to highlight a selection of products you offer, and be sure to add new videos of new products or lesser-known products. You could even shoot e
You know that video is one of the best tools for your marketing goals and you've committed to creating more videos to increase sales and brand recognition - bravo - while there are numerous YouTube channel tools that can help you realize your marketing goals, such as Video Call-To-Action buttons, Video Annotations, Interactive End Slates and of course responding to viewer interaction through the comments section. However, YouTube's description box is one of the most under uti
The Vancouver Real Estate market is hot, but supply is limited and there's a lot of competition, so gain the edge over your competitors with a Promotional Video!
If you are one of the few Realtors using video to market your properties, you already know the increased value they represent. For those that are not yet using video in their marketing strategy, here are just a few of the benefits: Listings that include a video receive 403% more inquiries than those without a video
When it comes to selling your product or service, nothing can add more credibility to your business than a video testimonial. For the same reason customers turn to friends, family, and even complete strangers for buying advice, they want to cut through the sales pitches, the buying pressure, and the marketing to get an honest opinion from someone with no incentives to sell. In this full survey from BrightLocal, 80% of customers said they trust reviews as much as personal reco