

YouTube cooking channel logo and identity design
I was so excited when my wife Karen told me over our morning coffee, that she wanted to start a YouTube cooking channel - La Cocina de Karen - and wanted my help to build an identity for her. Her channel would be a Spanish language cooking program in which she creates recipies from scratch as well as share stories and anecdotes about Ecuador, her country of origin. I love ethnic food and often binge-watch cooking programs when the personality of the show's host is quirky, fun


How to create a strong self promo - Part 2
Continuing with my design agencies self promotion pieces to get PalbergWERX Creative Direction noticed in this over stimulated communications age, I began work on my second famous artistic image in history. You can read Part 1 in this series HERE. This time I choose M.C. Escher's work 'Humanity'. Again, there have been numerous imitations and this ribbon type illustration is well known to the general public. This is a much more challenging project as the illustration is very


Creating a memorable self promo - Part 1
I needed some memorable self promotion pieces to get PalbergWERX Creative Direction noticed in this over stimulated communications age. The good news is that my Vancouver based design company is all about creativity - so, time to get out the pencils and begin concepting. Download 5 reasons why great design will increase your profits! Actually, it would be inaccurate to say that I began with a pencil, I actually began with research. I was looking at how various social sites c