I was approached by Amanda Hall, the President and owner of Nu Body Equipment and Sales Ltd., a laser manufacturer in the beauty industry to provide a proposal for a company rebrand. Nu Body had been successful in the entry level market and her typical client was a small spa interested in adding a laser treatment machine to their business or a home-based spa just starting out. Amanda's goal was to position her company's perceived value higher than it currently was. To get a c

You may remember my article regarding my client, Kyle Laroque, of We Stripe Parking Lots Inc. a Vancouver based company asphalt painting company, and the logo/business card identity design I created for him (if not, you can read about it here; LINK). As part of his identity package, Kyle also needed a website (www.westripe.ca) created from scratch. This article will outline how I developed his website in two phases while he simultaneously developed his business. Because Kyle'