STAGE ONE: NuBody Equipment has been a Canadian national laser manufacturer in the beauty industry for more than 10 years, offering one of the lowest cost skin rejuvenation and laser hair removal devices in the Canadian marketplace. Their growth was built upon old fashion door-to-door sales and great customer service. Now it was time to reposition their perceived value in the market higher than it currently was.  

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MISSION:

Help NuBody develop a strategy to raise perceived product value and increase average device selling price and overall sales.

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IMPLEMENTATION:

Complete rebranding of NuBody identity as well as core marketing and sales tools, website and product videos. A re-defined vision across all channels and increased online visibility through marketing and advertising. Development of sales team coaching and training procedures.

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IMPACT:

Average device sales price increased 119%.

With a $2000 monthly budget spend in online advertising, NuBody realized more than 30 qualified leads monthly and increased online sales by more than $300,000 within the first four month period.

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