PROMOTIONAL / MARKETING VIDEOS
According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." That would be the approximate equivalent of 3600 web pages. If it was possible for you to write a landing page per hour, it would still take you 150 days to complete that task. That certainly seems to give video a lot of marketing bang for the buck!
Here's a link to my blog describing an indepth look at all the reasons why video is such a powerful marketing and sales tool, however below let me give you just 5 compelling reasons of how video can propell your business to the next level.
1. Promotional videos get personal
A promotional video has more information than a text bio and profile photo can provide. The human voice and face conveys rich information. Your tone, delivery, as well as facial expression and body language are contagious and encourages trust. Many of your customers begin their search online and are often far down the sales funnel before they consider calling you - making your virtual persona vital in their decision making process.
2. Videos engage
Anyone watching a film, tv show or YouTube video becomes engaged for the reasons mentioned above. Watching and listening to a well-produced video requires little effort and allows the viewer to become drawn into the video itself. They then remember information at a much higher rate than anything they have read - in fact they retain 65% of what they see up to 3 days later!
3. Better communication
Imagine attempting to convey all the reasons why a potential customer should choose you over your next competitor. Complex messages are hard to communicate via text and images, but using video you can immediately bring your message to life in a way your audience can relate to and remember.
4. Social Media
Videos are more likely to be shared on social media than any other form and that drives up your organic reach. SEOmoz tells us that social media posts featuring video attract 3 times more inbound links than text posts.
5. Increased SEO
WordTracker, claims that as much as “80% of the video content served up in search engine results are info videos.” So, the results aren’t simply viral videos, but rather useful content that answer queries. Video SEO is 53 times more likely to land on the first page of a Google search.
Contact me at 604 356 1144 or and let me help you craft a video for your product or
service that will represent your company's brand and values as well as resonate and engage your customers.