5 reasons why a great Realtor promotional video will increase your market share!

November 17, 2015

The Vancouver Real Estate market is hot, but supply is limited and there's a lot of competition, so gain the edge over your competitors with a Promotional Video!

If you are one of the few Realtors using video to market your properties, you already know the increased value they represent. For those that are not yet using video in their marketing strategy, here are just a few of the benefits:

 

  • Listings that include a video receive 403% more inquiries than those without a video.

  • Homeowners are 73% more likely to list with a Realtor who will create a video for them.

  • Real Estate Agents have collectively seen over a 40% increase in profits from video marketing alone.
     

Promotional videos are the best way to introduce yourself to new potential clients, so lets look at just 5 reasons how they will give you the competitive edge and increase your market share.

 

 

1. Promotional videos get personal
A promotional video has more information than a text bio and profile photo can provide. The human voice and face conveys rich information. Your tone, delivery, as well as facial expression and body language are contagious and encourages trust. Many of your customers begin their search for a Realtor or properties online and are often far down the sales funnel before they consider calling you - making your virtual persona vital in their decision making process.
 
2. Videos engage
Anyone watching a film, tv show or YouTube video becomes engaged for the reasons mentioned above. Watching and listening to a well-produced video requires little effort and allows the viewer to become drawn into the video itself. They then remember information at a much higher rate than anything they have read - in fact they retain 65% of what they see up to 3 days later!
 
3. Better communication
Imagine attempting to convey all the reasons why a potential customer should choose you over your next competitor. Complex messages are hard to communicate via text and images, but using video you can immediately bring your message to life in a way your audience can relate to and remember. According to Forrester Research, "A minute of video is worth 1.8 million words".
 
4. Social Media
Videos are more likely to be shared on social media than any other form and that drives up your organic reach.  SEOmoz tells us that social media posts featuring video attract 3 times more inbound links than text posts.
 
5. Increased SEO
Did you know that YouTube is the top Real Estate research tool for customers with over a 51% share. That's greater than Brokerage website listings, with a 41% share. YouTube is also a popular destination for agent videos: "Find an agent" searches on YouTube have increased 46% year after year. Using YouTube to host your media gives your website higher SEO results as well and Video SEO is 53 times more likely to land on the first page of a Google search. (LINK: SEO optimization for video in 5 easy steps)


There you have it, 5 compelling reasons why you should add a promotional video to your marketing strategy to increase your reach.

 

Below I've included a video of the recent promotional video I created for Vancouver Realtor, Harry Kramm. Give me a call and lets discuss how I can help you tell your unique story with a powerful promotional video - it's more affordable than you think.

 

"I just wanted to thank Richard of PalbergWERX for doing a fantastic job on my promotional video. I was extremely hesitant to be in front of the camera, but Richard was patient and accommodating - making everything run smoothly – and it didn't hurt that he has a teleprompter to help me remember my script. He turned the final edited video around in record time and it looks just fantastic! I wouldn't hesitate to recommend PalbergWERX for any type of creative promotional video or testimonial and I'll certainly be using him again for my upcoming business projects."

     

   - Harry Kramm, Engel and Volkers Realty Vancouver

 

 

___________________________________________________

 

If you would like a video for your product or service,

call PalbergWERX Creative Direction

at 604-356-1144 or email me at PBWX@outlook.com

 

I can help you craft a video that will represent your company's brand and values

as well as resonate and engage your customers - and that is the recipe for increased sales.

 

 

 

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