Succeeding in business today is tough and the competition often fierce. Your image, your brand and your vision should set you apart from the others. It's how leaders such as Steve Jobs & Oprah Winfrey reached the pinnacle of their success. They knew the importance of getting their message across a wide range of mediums and extensively used the power of video in leveraging both their brand and business.
To succeed in todays competitive landscape you'll need to reach - both wider and further - and connect with an entirely new market to share your story.
Do you have the vision to rise above your competitors?
If you are one of the few businesses using video to market your product or service, you already know the increased value they represent. You might also be aware that mobile is now the leading digital platform and overtaken desktop traffic. Mobile video is forecast to grow by around 55% annually through to 2020, when it will account for around 60% of all mobile data traffic (source).
You are using video in your marketing strategy, right?
If not, you might be comforted to know that businesses, both small and large, have not yet equaled their marketing budgets on mobile digital as they have with traditional print, tv or radio spending - which is behind where their customers are choosing to point their eyeballs right now - and the perfect opportunity to get ahead of your competition!
For those that are not yet using video in their marketing strategy, here are just a few of the benefits:
69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product
65% of viewers watch more than 3/4 of a video.
According to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.
Audiences are about 10 times more likely to engage, embed, share, and comment on video.
Using 'video' in an email subject line increases open rates by 19%
Videos in emails increase click through rates by 65%
and video in emails reduce unsubscribe rates by 26%
Oprah's brand is world famous due in part to her singular story and her personal vision. Watch as she encourages her audience to find their purpose in the world.
Promotional videos are one of the best way to introduce yourself to new customers, so lets look at 5 reasons how they can give you the competitive edge and increase your market share.
1. Promotional videos get personal
A promotional video has more information than a text bio and profile photo can provide. The human voice and face conveys rich information. Your tone, delivery, as well as facial expression and body language are contagious and encourages trust. Many of your customers begin their search online and are often far down the sales funnel before they consider calling you - making your virtual persona vital in their decision making process.
2. Videos engage
Anyone watching a film, tv show or YouTube video becomes engaged for the reasons mentioned above. Watching and listening to a well-produced video requires little effort and allows the viewer to become drawn into the video itself. They then remember information at a much higher rate than anything they have read - in fact they retain 65% of what they see up to 3 days later!
3. Better communication
Imagine attempting to convey all the reasons why a potential customer should choose you over your next competitor. Complex messages are hard to communicate via text and images, but using video you can immediately bring your message to life in a way your audience can relate to and remember. According to Forrester Research, "A minute of video is worth 1.8 million words".
4. Social Media
Videos are more likely to be shared on social media than any other form and that drives up your organic reach. SEOmoz tells us that social media posts featuring video attract 3 times more inbound links than text posts.
5. Increased SEO
Gareth Davies at WordTracker, claims that as much as “80% of the video content served up in search engine results are informational videos.” So, the results aren’t simply viral videos, but rather useful content that answer queries. Using YouTube to host your media gives your website higher SEO results as well and Video SEO is 53 times more likely to land on the first page of a Google search.
There you have it, just 5 compelling reasons why you need to add a promotional video to your marketing strategy to increase your reach.
Below I've included a link to a recent promotional video I created for Vancouver Realtor, Harry Kramm, he's up to the challenge of growing his brand's image and reaching the top of his profession - are you?
"I just wanted to thank Richard of PalbergWERX for doing a fantastic job on my promotional video. I was extremely hesitant to be in front of the camera, but Richard was patient and accommodating - making everything run smoothly – and it didn't hurt that he has a teleprompter to help me remember my script. He turned the final edited video around in record time and it looks just fantastic! I wouldn't hesitate to recommend PalbergWERX for any type of creative promotional video or testimonial and I'll certainly be using him again for my upcoming business projects."
- Harry Kramm, Engel and Volkers Realty Vancouver
According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." That would be the approximate equivalent of 3600 web pages. If it was possible for you to write a landing page per hour, it would still take you 150 days to complete that task. That certainly seems to give video a lot of marketing bang for the buck!
I craft compelling and original videos that can bring life to your product or service, give me a call at 604-356-1144 or email me at PBWX@outlook.com
PalbergWERX Creative Direction
Let me help you create a video that will represent your company's brand and values as well as resonate and engage your customers and that is the recipe for success.