Everything you will ever need to know about successful Wix website SEO for your small business.
(DIFFICULTY LEVEL: EASY) Google recently revealed their top 3 SEO (search engine optimization) ranking factors, with Links and Content at the top and the new RankBrain bringing up the rear. However, Google looks at literally hundreds of signals, or factors, to determine page ranking so we need to think holistically when implementing SEO on your website. Below is a chart highlighting many of the most important ranking signals that should be taken into consideration when developing SEO.
Thankfully, Wix has built in numerous features that formerly required more extensive knowledge of SEO. This blog post is going to be a complete front-to-back list of all the steps you can take within Wix to maximize your business website search results. Ok, so lets begin at the beginning shall we?
1. Make sure your Wix site has the search function enabled
The easiest thing to check is if you are allowing search engines - like Google or Bing - to include your site in their search results:
- Click Site at the top bar of your Editor.
- Click Site Settings.
- Click the SEO tab.
- Click the toggle next to Allow search engines to include your site in search results:
Enabled: People can find your site when searching keywords and phrases in search engines (e.g. Google).
Disabled: People cannot find your site when searching keywords and phrases in search engines (e.g. Google).
If you are still using the older Wix editor, then the image below will show you where to find the SEO status. By the way, the new Wix editor is still as simple to use as the older one, just be prepared to spend a little time acquainting yourself with the layout as some features have moved so new ones could be added.
2. Optimize the SEO of each page on your website
Optimizing each page of your website will increase your site's visibility to search engines by giving them key information with which to understand the nature of your website. To define your SEO Page Settings:
- Click the Pages Menu on the top bar of the Editor.
- Click the relevant page.
- Click the Show More icon.
- Click Page SEO.
- Enter your page title as it is meant to appear on search engines results pages.
- Enter a page description: Describe your page’s content to draw users into clicking on it from search results.
- Enter page keywords: Add keywords that are relevant to your page, separated by with commas.
- Click the toggle next to Hide the page from search results to enable or disable the option:
Enabled: People cannot find your page when searching keywords and phrases in search engines (e.g. Google). This is useful if you don’t want to publish your page yet.
Disabled: People can find your page when searching keywords and phrases in search engines.
Enter the page URL under What’s the page URL?. This text becomes part of your site address.
Below is a sample of the old Wix editor layout for each individual page SEO.
TIP: When you are adding your keywords, remember that generalized keywords will have a lot of competition to be seen. For example in my case, as a creative director living in the Greater Vancouver area, some keywords that I may use are; Design, Logo, Video, Vancouver. However, it would be better for me to incorporate more specific keyword terms that identify me and where I'm located; e.g.: Bowen Island Graphic Designer, Bowen Island Photographer, Bowen Island Videographer or Bowen Island Creative Director.
3. Adding H1 Tags
When you are creating your webpages, be sure to include a single H1 or Heading tag. Think of this as the same as a newspapers headline which allows search engines to understand the content on each webpage.
To add your H1 tag: